Possible campaign ideas for serving Blue-collar Dads

Consistent with our commitment to inclusivity, we are exploring ways of serving ‘Blue-collar Dads’ (fathers engaged in skilled or unskilled manual work, traditionally known as ‘working class’) to encourage them to use our forthcoming online course/toolkit Headway: Building Your Family Mental Health and Wellbeing.

If you are willing to help us, please will you rate the three rough concepts below, then feed back any other thoughts you might have in the box at the bottom. N.B. The visuals are just very rough indications of what we would develop into proper designs.

Concept One

Concept Two

Concept Three

This feedback is anonymous.

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